Hermione de Paula!

New designer alert! I was looking into some of the hottest names for 2011, and I noticed Central St. Martins graduate Hermione de Paula's fantastic S/S 2011 collection- it is totally breathtaking.

The designs are flawless- they have all the prettiness of Erdem but minus the prim look, think beautiful, flowing patterns but with a unique edge.

I love her work and find out more here.
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