I don't know about you, but I find there is nothing more annoying than turning up to an event and seeing someone else in the same dress. Of course I do not begrudge them and their fantastic taste, but it is still a little disheartening to be matching and creates that inevitable niggle of "who wears it better?"
This is not the individual's fault, though, and is down to a pretty limited offering on the high street. Yes, each store churns out a number of gorgeous dresses, wonderfully varied in style, but there are only a few truly outstanding pieces in each collection, and these get snapped up by everyone. This leads to these dresses being ten-a-penny in your local bar, and ultimately being copied by Primark and market stall stands (see the body-con tiger print Topshop dress).
This provoked me to ring the changes a bit, give my online shopping a spring clean. Instead of searching through my usual Topshop, Miss Selfridge, Zara routine, I am thinking outside the box and have landed on pretty Brit brands like InLoveWithFashion (see my post here), Three Floor (see here) and Dahlia Fashion.
The Dahlia Fashion SS12 collection is a total treat. Though the range is available in Topshop, it is far less ubiquitous than the mainline collection, and is a little bit cooler as well. I am in love with this slightly kitsch gingham dress that feels ever so girly but still looks sexy with the cut-outs. I am also naturally drawn to this sailor-esque lace dress that is just what any girl needs for a festival.
Best get shopping!