Monday

Harvey Nichols New Breed

Images from the Harvey Nichols New Breed campaign featuring handbags from 3.1 Phillip Lim and Sophie Hulme

Ever since we got our dog just over a year ago, i've been a bit of a crazy dog lover. Honestly, I never thought I would be, but dogs are just so loving, especially wickle Harvey Wallace.

Pooches and fashion go hand-in-hand, particularly in London. From poodles on the catwalk at Mulberry through to Harrods' paw-dicures, London has gone to the dogs. 

This is nothing new, of course, I even did a whole project on it at university in my first year (which you can read here), but the latest campaign from Harvey Nichols puts our canine companions firmly back in the spotlight.

The New Breed campaign features stylish ladies carrying around yummy handbags with their cute dogs peeking out as the true stars of the show. Shot by iconic photographer Miles Aldridge, this campaign is vivid and uplifting while poking fun at the handbag dogs that dominated the gossip magazines years ago... Paris Hilton, i'm looking at you.

The handbags from the cool campaign:
1. Fresh aqua tote by Sophie Hulme
2. Freshly cut grass tote by Marc by Marc Jacobs
3. Sunshine yellow holdall by 3.1 Phillip Lim (my favourite!)

To coincide with this campaign, Harvey Nichols are launching the #BestInShow competition. To enter, all you dog lovers need to do is recreate the campaign by popping your dog in your handbag for a quick photo. 

Whether you let your cocker spaniel in your CĂ©line or your pug in your Prada, this is such a fun competition. Once you've taken your snap just share on Twitter or Instagram @HarveyNichols with #BestInShow before the 31st March. There will be three winners who will each win a handbag from the campaign, as selected by a team from Harvey Nichols. The three categories are Best Grooming, Best Pose and, the ultimate, Best In Show.

I know which one Harvey and I shall be going for... Bitch, please. This boy reads Grazia and Vogue.


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