Tuesday

Four Reasons : Isabel Marant Pour H&M


If you follow me on Twitter, you may have read a rather insightful, eloquent and emotional tweet this morning :

SWfashion_: "OHMYGOD MARANT FOR H&M OHMYGOD OHMYGOD"

Think on, ladies and gents, tis practically poetry.

Jesting aside, this morning it was revealed that the latest designer joining the ranks of Stella McCartney, Karl Lagerfeld and Lanvin in collaborating with H&M is Isabel Marant. Known for her instantly recognisable breed of insouciant elegance, Isabel Marant's RTW label never fails to capture the zeitgeist.

With her contemporary and feminine aesthetic coveted from coast to coast, it is little wonder that Isabel Marant Pour H&M has fashion girls - and boys, as she's also doing menswear- in a bit of a tizz.

The Parisian doyenne of all things nouveau-boho,  Isabel Marant is the leading force behind a string of the most successful trends of recent years, and is thus among the most powerful women in the contemporary fashion industry.

Though she does offer an equally divine diffusion line, Etoilé Isabel Marant, the Isabel Marant label has always been aspirational for most. Thank heavens- or Hennes- that we can now all get a little piece of the action without emptying our bank accounts. Come November 14th, that is.

So, will you be heading up the queue at your local H&M for this ever-exciting designer collaboration, or are you less than impressed with the news of this latest collaboration?

If, for some reason unknown to me, you fall into the latter, then please do let me plead my case.

Here are four reasons to get excited about Isabel Marant Pour H&M...

Images from Style.com (see here)
1. Isabel Marant single handedly made Hawaiian prints sexy with her Spring Summer 2013 collection. This devilish little monochrome dress is very much a case in point, particularly when paired with these luscious 'Elvis' sandals, which offer the look a touch of Americana glamour. Can you tell I loved the SS13 collection, yet?..

2. She is the lady behind the reinvention of the varsity jacket, with her SS11 collection leading the way. This nonchalant jacket paired with pastel drainpipes and a string vest (she also brought that one back) was a standout look of the season, and the baseball jacket has been a style staple since. Never for one second did I imagine I would find myself coveting a varsity jacket in the same way I would a Stella blazer or ACNE biker, but Marant certainly proved me wrong.

3. Isabel Marant is the queen of leather pants. Never too tight and cropped to the ankle in butter-soft leather, Marant's leather pants are a timeless and sure to become a future classic. In addition, let us not forget that Isabel Marant is also a master of offsetting the cool-girl edge of her leather drainpipes with feminine blouses.

4. Just as she revived the varsity jacket, Isabel Marant brought a whole new meaning to Sports Luxe with her SS2012 collection. This red-hot look with tie-dye denim and worn, slouchy baseball top very much embodies the spirit of the Parisian designer- fresh, modern, flattering and effortless. 
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